Ep 11: How to Build a Thriving Community Around Your Business
Building a business is no longer just about offering great products or services; it’s about fostering a community that connects people with shared values and purpose.
In an age where consumers crave meaningful connections, having a vibrant community can set your business apart and create loyal advocates. Shannon Lorenz , founder of Bespoke Market, shared her insights on The Soulful CEO Path podcast on building a community-first business.
Here are valuable insights on how to build a thriving, engaged community around your business:
1. Start with a Clear Vision and Intention
Community building begins with a strong, intentional foundation. Your vision should reflect what you want your community to stand for and how you want members to feel. For Shannon, building Bespoke Market was about creating a curated experience that brought together like-minded vendors and shoppers who value quality and unique craftsmanship. Your business’s vision serves as a North Star, guiding decisions and ensuring consistency as your community grows.
By aligning everything you do with a clear purpose, you’ll attract members who resonate with your values, creating a natural synergy within your community.
2. Engage in Open Dialogue and Gather Feedback
One of the most effective ways to build community is by actively listening to your audience. Make it a priority to ask for feedback from both vendors and shoppers at every event, using their insights to shape future experiences. This constant dialogue not only improves her events but also makes participants feel valued and heard.
Whether you’re hosting an event, launching a product, or offering a service, gathering feedback is invaluable. Regularly engage with your audience—through surveys, polls, or direct conversations—to understand their needs and preferences. When your community sees that you’re responsive, they’ll feel more invested in your success and continue showing up.
3. Create Opportunities for Organic Connection
A powerful community thrives on genuine connections between its members. Encourage organic connections by placing vendors who can benefit from each other’s expertise next to one another. This kind of intentional planning helps create a vibrant atmosphere where people feel energized and engaged.
As a business owner, look for ways to foster organic connections. Simple touches like encouraging members to share stories, organizing small group gatherings, or hosting online meetups can build camaraderie. The goal is to facilitate authentic relationships that go beyond transactions, creating a sense of belonging that keeps members coming back.
4. Consistency Builds Trust and Connection
Consistency is key to creating a loyal community. Showing up regularly, whether through social media, newsletters, or events, builds trust and credibility. Regular communication not only keeps people engaged but also reinforces your brand’s mission and values over time.
Start by maintaining a reliable schedule for your interactions, whether through social posts, newsletters, or events. When your community sees you consistently showing up, they know they can rely on you, which strengthens their connection and trust. Consistency is what turns a group of followers into a dedicated community.
5. Cultivate a Sense of Belonging
Today’s consumers are drawn to businesses where they feel a sense of belonging. Creating this environment means personalizing interactions and making sure vendors and shoppers feel genuinely appreciated. Simple acts like setting up a WhatsApp group for vendors, providing snacks, or just being available to address questions can create an atmosphere of care and support.
Fostering a sense of belonging doesn’t require grand gestures. Small, thoughtful touches can go a long way in making people feel welcome. Personalized messages, exclusive offers, or behind-the-scenes updates remind members they are valued. A community thrives when people feel they’re part of something meaningful, and nurturing this feeling is essential to building lasting loyalty.
By embracing these principles, you can build a community around your business that feels like more than just a customer base—it becomes a network of advocates who are invested in your success.
🎧 Listen to the full Soulful CEO Path episode with Shannon Lorenz here:
Apple: Soulful CEO Path on Apple Podcasts
Spotify: Soulful CEO Path on Spotify
