Welcome to part two of the How To Create A One Page Business Plan That You Will Actually Use.
Last week’s post was on the concept of a one page business plan. A roadmap to your success and your business' success that doesn't take a lot of time and that will do a lot more than just sit on a shelf and collect dust. If you haven't downloaded the One Page Business Plan you can do that now so we can begin working through it together.
Leading With Purpose
Today we are going to dive into the Purpose part of the business plan and It might be different than you think. Hint... This is not your business' purpose.
If you've been an entrepreneur for any amount of time, you know that it is and can be a roller coaster ride.
What you also know, is that if you're connected to why you're doing what you're doing, you will be able to ride all of the ups and the downs.
My intention for this post is to help you create an unfuckable-with connection to what your purpose truly is.
What I want to share with you is, although this is on the one page business plan and we're talking about your purpose in the context of business, this isn't your business' purpose.
Simon Sinek and his viral TED talk Start With Why does a really great job of distinguishing and differentiating a business' purpose and why that's important. He talks about people don't buy what you do, they buy why you do it. If you need some support in finding out your business purpose or connecting to our business' purpose, that's a great resource to go to.
I want to take this conversation around purpose one step back. As a small business owner, your business' purpose is really just an expression of your own purpose. Your business is a vehicle, or can be a vehicle, for you to express your purpose in this world.
As you might guess, this is a deep conversation. This isn't swimming in the shallow water here. There are some big and important questions to ask yourself.
“Who am I?”
“What am I here to do?”
I'm going to help you dig into this exploration with just a few key coaching questions and one simple practice. Let's dive in.
The purpose part of the business plan is hands down, the most important part of the plan. Also, probably the most challenging.
This isn’t a five minute exercise you can just whip off and say it's done. It is a life-long exploration and an undoing and a creating. It's a little bit more like boiling water. It's not going to seem like a lot is going on at the beginning, but as soon as the water starts to boil and starts to bubble, you're going to get some activation. You're going to feel the full power of what it's like to live and lead from your purpose. Stick with it, and you will get to the place that you need to get to and it will feel amazing when you do.
Your purpose is not what you do.
Your purpose is long-lasting, it's unchanging. It's something that can be applied to multiple different things, multiple different areas.
I'll share my purpose statement with you to give you an example.
To unlock light and activate ripple effects.
This can be in my business through my coaching work, but that can also be in a conversation with my stepson, or in a grocery lineup with the clerk. It doesn't matter if I'm operating from my purpose, that is just an expression of who I am in the world. You business is an expression of who you are in the world through either a product or a service.
Here are three coaching questions to help you explore your purpose
What is the legacy that you would like to leave?
Big question and many people start to freak out when they hear the word legacy because they think they have to be like Oprah Winfrey or Steven Jobs in order to leave a legacy. The reality is, is that we are all leaving a legacy all of the time, whether we realize it or not. The choice is whether we're consciously creating that legacy or not.
What are your gifts?
Your gifts are different than your skills. Your gifts are things that you do with ease. With almost no effort. It's just who you are, it's how you show up in the world. It's things that you are able to impact and influence without trying all that hard. The thing with gifts is often they can be invisible to us because they do come so easily.
Why do you do what you do?
A really important question and often if you stop at the first answer, the first why you miss the mark. The practice here is to dig deeper. Ask yourself, "Why do I do what I do?" five times.
It's going to feel uncomfortable, I promise you, and by the time you get to that fifth "why" you're going to be at a totally different place than the first why that you had. Stick with it and dig into that question.
Know that the stronger and the deeper the connection you have to your purpose, the more unfuckable-with you will be. You can get knocked down and you will be able to get right back up because you know that you're doing what you're meant to be doing. You will be showing up and having an impact in the world in the way that you're meant to be showing up and having an impact.
Big, deep, important work here.
I wish you luck on the journey.
Don't forget to downloaded your One Page Business Plan.
Kristin Constable, Whole Life Leadership + Business Coach